A good homepage is like a welcoming foyer for a house. It should invite people into your website, then direct them to the appropriate 'next room' (page) appropriate for their journey.

Content on this page should be short, helpful, and enticing - encouraging a visitor to click into the appropriate area of interest.

The homepage is not designed to be content heavy or share all the information about your business or offering. Pages deeper in the website should do that.

Working with The Pros? Make sure you include this informaiton in your Content Brief, so we can make sure it's included on the webpage we are building for you!

Since your homepage is about getting people into the next step of their journey, there should be calls to action and 'learn more' opportunities peppered throughout the page.

Working with The Pros? Make sure you include this informaiton in your Content Brief, so we can make sure it's included on the webpage we are building for you!

Your homepage should include reviews, testimonials, or links to case studies, where people can see 'proof' of the quality of your work.

Working with The Pros? Make sure you include this informaiton in your Content Brief, so we can make sure it's included on the webpage we are building for you!

As your website grows, you'll have "groups" of content, where visitors can access similar types of content on one "index" page.

An example of this is a blog, where you may have many articles and a visitor can get to any single article or the collection of articles. Other examples include things like 'events,' 'services,' 'product categories,' etc.

Working with The Pros? Make sure you include this informaiton in your Content Brief, so we can make sure it's included on the webpage we are building for you!

Your homepage is/should be one of the most visual pages on your website. The pictures, images, and icons should 'set the mood' for your site, while driving customers deeper into the appropriate experience.

Remember, customers skim, they don't read, so this page should be content light and lean on images to catch attention & move people through your process.

Working with The Pros? Make sure you include this informaiton in your Content Brief, so we can make sure it's included on the webpage we are building for you!