5 Fitness Homepages That Make You Think Twice About Going To The Gym

Revolutionize your fitness brand's digital presence with expert insights into creating a winning fitness homepage design.

Table of Contents
    Add a header to begin generating the table of contents

    On the surface, the fitness industry is highly competitive and spells excellence with big bold letters. Everything about a fitness brand revolves around the idea of being the best version of yourself. That means brands will also have to exude that vibe when presenting themselves on the web. Confidence and certainty has to be the impression you give out when you have a homepage.

    Because most fitness websites are really doing it right, I will admit it took me a little longer to find examples of Fitness Homepages that are in dire need of coaching so they can be winners of their industry in the digital space. Some of them might have gotten two or three things right for their homepage, but as with fitness, you want a complete approach to really get those results.

    ROCovery Fitness

    To be honest I feel bad having to call out this homepage because I like what they stand for. The cause is good but the messaging is… challenging. I understand they want to take a more approachable vibe and put it out there. But there’s just one concern: there’s too much going on on their homepage!

    The menu bar is loaded with several links that can overwhelm someone new to the site. Above the fold there’s too much copy going on and not really written in a way that allows for easy skimming and absorption. Finally the images are compressed so you won’t be able to read them properly unless you download the image and zoom in.

    Advocacy is good, doing something for a cause is great. However, it would build even more confidence in potential members of this fitness group if they can share their details in a way that is good for the eyes and comfortable for the reader.

    Fulton County Wellness

    Can you count the number of font types this homepage has? This will hurt the eyes of any proper web designer. But before you start hating on this homepage I want to point out some good things they got right. Their menu bar is clean and direct to the point. A helpful live chat button is also a positive point.

    For a fitness homepage you can really see they are trying and they’re actually almost there. They could choose a better website theme for one. Instead of a Home section in the menu option, they could have their brand logo situated at the upper left corner. Font types, keep it 3 max font types, 2 is even better.

    Fulton County Wellness, you’re almost there, if you’d like to schedule a call with us if you want your homepage to look like a champ!

    Derrimut 24:7 Gym

    Learn more? Donate Now? Subcribe Today? Which is it? There’s so much going on in the homepage that I’m not sure where my eyes should focus on first. This is what happens if you treat your homepage the same way you treat your gym’s community billboard.

    Yes you can do sales, yes you can do promotion, but no you should not overwhelm your visitors! Clean it up and start with a sequence that is easy to read. Instead of a whole section talking about your advocacy, that can be reserved as a button that a visitor can click to read more after reading a small excerpt.

    We’re not saying that they should take down everything on this homepage. It’s more of prioritizing which content is important and laying them all out so that it doesn’t get overwhelming for the reader. To be honest, I wasn’t even sure if they were selling equipment or a gym subscription because it was all too much on the homepage.

    Fitness Passport

    If your homepage cannot inform a first time visitor what is it you do or offer, then that homepage has failed. Without clicking on any of the links to the other pages, I really could not tell what this website was for. Is it a subscription pass service provider? Do they manage passes for gyms?

    Apparently it’s a program. There’s so much real estate on their above the fold banner and instead we’re forced to watch some branded animation that doesn’t really tell me anything about what Fitness Passport is/does.

    Lesson here is that you must treat your above the fold section of the homepage with utmost importance. Sometimes all it takes is one look at this section before a visitor will decide to close the browser or read on. And no, NEVER excuse your ambiguity by banking on the curiosity of the visitor to read more.

    Ladies Fitness & Wellness

    I always appreciate a homepage that is clean and easy to read. However, there’s such thing as too much when it comes to minimizing excessive content. This one almost feels like a brochure hosted on a page. I mean if you really don’t have anything else to post maybe you can use the rest of the homepage for other details.

    Why bloat up a huge image of your brand to fill up more than half of the homepage? That could have been digital space for the pricing and the class schedule. Think of your visitors, would they rather spend time staring at your logo or learning about your pricing and class schedules?

    Bringing Your Best Foot Forward

    Sometimes people think we are too serious when it comes to doing website homepage design. The thing is, it’s only right to be serious when you’re in an industry where competition is king and everyone wants to be on the top of their category! You are in a industry of high performance and results and that means you need to practice what you preach.

    In workouts we know that before we start hitting PR’s we first have to start with getting the movements and posture right. The same goes for homepage design. You got to start with the basic things that makes the website visitor’s experience convenient and worthwhile.

    Sometimes, to get to the end of the race you need to start making those little steps of progress. Maybe that’s all you need for your homepage. Check out the Xtreme Homepage Makeover Guide to see what those little steps are if you’re not ready to overhaul your entire website.

    Johnn Mendoza

    Johnn is a bird lover, freediver, and bookworm. He has been blogging since 2005 and enjoys learning about new technologies that helps society progress.

    Also from the Pros...

    What is a citation and why it matters in SEO

    If you’re trying to increase the visibility of your business online, especially locally, you’ve probably come across the term “citation.” But what exactly is an SEO citation, and why is it important? Let’s break it down simply. What Exactly Is an SEO Citation? In SEO (Search Engine Optimization), a citation refers to any online mention...
    Read More

    How to Make Your Website Show Up in ChatGPT

    Ever wondered why your website isn't mentioned by ChatGPT? Unlike traditional search engines, ChatGPT references websites differently—through training data or Bing-powered browsing. Here’s your complete guide to optimizing your website for better visibility in ChatGPT results.
    Read More

    How Google Search AI Overview Works

     If you’ve been using Google, you will notice that a lot of times, you don’t need to click open websites because there’s a summarized answer just below the Google search bar. These are called “Generative AI Snapshots” or Search Generative Experience (SGE). Instead of just listing webpages, Google provides a concise, AI-generated summary at the...
    Read More

    How Will Websites Look in an AI-Dominated Era?

    As AI technology becomes more accessible, websites are poised for a radical shift—less scrolling through static pages and more interactive, real-time conversations. In this article, we’ll explore how these AI-driven sites work, why knowledge bases and chatbots are essential, and how your business can thrive in an AI-dominated era. If you’re aiming to offer a next-level online experience, read on to see what the web could look like in just five years—and why starting now might give you a serious competitive edge.
    Read More

    Chatbots On Websites Have Always Been Around, What’s Different Now in 2025?

    Chatbots have long been the trusty pop-up helpers on business websites, but in 2025, powerful AI and Large Language Models (LLMs) are taking them to a whole new level. Gone are the days of rigid, pre-scripted answers—modern chatbots adapt to your customers’ needs, learn from interactions, and deliver genuinely helpful conversations. If you’re a business owner looking to stand out online, here’s why it’s time to consider upgrading your site’s chatbot.
    Read More

    5 Critical Stages of Business AI Transformation: From Customer Experience to Operational Excellence

    “We need to implement AI” has become a common refrain in business meetings. But between chatbots, automation tools, and countless AI platforms, where do you actually start? Here’s the good news: successful AI transformation doesn’t require turning your entire business upside down overnight. Our experience has shown that starting with customer experience improvements creates a...
    Read More

    How to Transform Your Business for AI: A Practical Guide for 2025

    The promise of AI transformation is everywhere. ChatGPT hit 100 million users in just two months, and suddenly every business owner is wondering: “How do I make AI work for my company?” But here’s the reality: Most businesses aren’t ready for AI transformation. Not because they can’t be, but because they’re trying to build AI...
    Read More

    7 Smart Steps to Start Your Business AI Transformation (Without Getting Overwhelmed)

    “We need to implement AI.” If you’re a business owner or leader, you’ve probably heard (or said) this phrase recently. But where do you start? With vendors promising AI solutions for everything from customer service to operations, the path forward can feel overwhelming. The good news? You don’t need to transform everything at once. Our...
    Read More