5 Reasons to Break Up With Your Website

Is it time to have "the talk" with your website?

Table of Contents
    Add a header to begin generating the table of contents

    Relationships are hard. Being in a relationship where you give more than you get is even harder. Nobody likes to be the one to break things off but sometimes, you just have to. If you’re feeling frustrated, under-appreciated, and like you’re the only one doing the work…it’s probably time to end things…with your website.


    If you’ve been feeling some tension in your relationship with your website, it might be time to have the talk and move on.

    Maybe you just need some help fixing the relationship (we can offer that) or maybe you’ll need a whole new website (we can help with that, too).


    If you’re not sure, we’ve got 5 reasons it might be time to break up with your website. 

    1. It’s Slow 

    Slow to commit is bad. Slow to load is even worse. The average user will wait 2-3 seconds for a page to load before giving up and leaving. You should keep a close eye on your Page Load Time- the time between when a user clicks on a link and the time it takes the content to load. There are a lot of things that can slow your site down and many of them can be fixed…but sometimes, things just can’t be fixed and it’s better to move on. 


    Faster websites rank higher in search engines and convert more customers. So if you’re website is slow, it might be time to make a quick getaway.

    2. It’s Old 

    We are not condoning ending relationships because of age…unless it’s with your website. An old website is going to present a number of problems that aren’t just annoying but can impact your bottom line.

    An old website can also send the wrong signals. 

    • It won’t be mobile-friendly: Older websites aren’t going to be mobile-friendly and if your site doesn’t respond on mobile, you’re going to lose customers and Google is going to penalize you
    • It could be a security risk: The older the site the more likely they are to be vulnerable to the constantly evolving security threats on the internet. Outdated websites don’t have the most up-to-date security protections leaving you and your customers vulnerable to threats. 
    • It won’t rank well in Google: If your site is old, outdated, or stagnant, it’s not going to meet Google’s standards and they will know it. So, having a new site isn’t enough. It needs to be consistently updated with new content. 

    3. It Doesn’t Perform 

    Ouch. We hate to say it, but performance is important. Here are some signs your website isn’t performing:

    • High Bounce Rate: If there’s a high bounce rate (this means the number of visitors who leave your page after viewing one page) this might mean there’s something wrong on t
    • 404’s: Are there broken pages or links? That’s not good. 
    • Poor connection time: If it takes a long time for your user’s browser to connect to your server, it could be a sign something is wrong
    • Error Rate: Error rate measures the percentage of problem requests

    You don’t just need a website. You need a website that performs.

    4. It’s Not Helping You Achieve Your Goals

    Relationships should be beneficial…they should help you be better. If your website isn’t helping your business perform better or grow, it’s time to say goodbye. 

    At a minimum, your website should:

    • Attract customers
    • Convert visitors to leads
    • Make you look good
    • Help you build an audience 
    • Be a valuable source of information
    • Represent your brand
    • Be able to collect customer information

    While your goals will differ based on your business, your website should be at the center of helping you achieve those goals. If it’s not…well, you should probably talk. 

    5. It Doesn’t Keep You Safe

    We touched on this, but it’s worth repeating. If your website is old or outdated, it’s not going to protect you or your customers. And why would you want to be in a relationship where you feel unsafe? 


    While it’s nearly impossible to always use the most updated technologies (since new technologies are always being released) extremely outdated tools can open you up to security risks. The older your website, the more applications and plug-ins you need to rely on in order to keep it running properly. The more of these you have running, the more vulnerable you are. 

    Unfamiliar with any of the words we’ve thrown around in this post? We’ve got you covered with our SUPER Glossary of Internet Terms.


    We know you don’t want to think about ending the relationship with your website and starting a new one. It might even be possible to save the relationship by making improvements to your existing site. Either way, you might need some extra help figuring out the right course of action.

    We’re no relationship experts, but we are website experts. If you’re unhappy with your website, give us a call and we can help you decide if it’s worth saving or if it’s time to cut and run. 


    Allison Spooner

    Allison Spooner is a professional content creator and author. She helps authors & writers find their voices as Creative Warriors.

    Also from the Pros...

    What is a citation and why it matters in SEO

    If you’re trying to increase the visibility of your business online, especially locally, you’ve probably come across the term “citation.” But what exactly is an SEO citation, and why is it important? Let’s break it down simply. What Exactly Is an SEO Citation? In SEO (Search Engine Optimization), a citation refers to any online mention...
    Read More

    How to Make Your Website Show Up in ChatGPT

    Ever wondered why your website isn't mentioned by ChatGPT? Unlike traditional search engines, ChatGPT references websites differently—through training data or Bing-powered browsing. Here’s your complete guide to optimizing your website for better visibility in ChatGPT results.
    Read More

    How Google Search AI Overview Works

     If you’ve been using Google, you will notice that a lot of times, you don’t need to click open websites because there’s a summarized answer just below the Google search bar. These are called “Generative AI Snapshots” or Search Generative Experience (SGE). Instead of just listing webpages, Google provides a concise, AI-generated summary at the...
    Read More

    How Will Websites Look in an AI-Dominated Era?

    As AI technology becomes more accessible, websites are poised for a radical shift—less scrolling through static pages and more interactive, real-time conversations. In this article, we’ll explore how these AI-driven sites work, why knowledge bases and chatbots are essential, and how your business can thrive in an AI-dominated era. If you’re aiming to offer a next-level online experience, read on to see what the web could look like in just five years—and why starting now might give you a serious competitive edge.
    Read More

    Chatbots On Websites Have Always Been Around, What’s Different Now in 2025?

    Chatbots have long been the trusty pop-up helpers on business websites, but in 2025, powerful AI and Large Language Models (LLMs) are taking them to a whole new level. Gone are the days of rigid, pre-scripted answers—modern chatbots adapt to your customers’ needs, learn from interactions, and deliver genuinely helpful conversations. If you’re a business owner looking to stand out online, here’s why it’s time to consider upgrading your site’s chatbot.
    Read More

    5 Critical Stages of Business AI Transformation: From Customer Experience to Operational Excellence

    “We need to implement AI” has become a common refrain in business meetings. But between chatbots, automation tools, and countless AI platforms, where do you actually start? Here’s the good news: successful AI transformation doesn’t require turning your entire business upside down overnight. Our experience has shown that starting with customer experience improvements creates a...
    Read More

    How to Transform Your Business for AI: A Practical Guide for 2025

    The promise of AI transformation is everywhere. ChatGPT hit 100 million users in just two months, and suddenly every business owner is wondering: “How do I make AI work for my company?” But here’s the reality: Most businesses aren’t ready for AI transformation. Not because they can’t be, but because they’re trying to build AI...
    Read More

    7 Smart Steps to Start Your Business AI Transformation (Without Getting Overwhelmed)

    “We need to implement AI.” If you’re a business owner or leader, you’ve probably heard (or said) this phrase recently. But where do you start? With vendors promising AI solutions for everything from customer service to operations, the path forward can feel overwhelming. The good news? You don’t need to transform everything at once. Our...
    Read More