5 Best Examples of Accounting Homepages that Really Brings In Clients

Discover the art of captivating accounting web design: these top homepages blend trust, expertise, and user-friendliness, setting the standard for attracting clients.

Table of Contents
    Add a header to begin generating the table of contents

    Creating an effective homepage for an accounting website is crucial in setting the right tone for potential clients. It’s the digital front door to your business, offering a first impression that can either attract or deter future engagements.

    The best accounting homepages blend professional design with user-friendly navigation, ensuring visitors can easily find the information they’re looking for. In this blog, we will explore some of the most outstanding examples of homepages from accounting websites.

    These examples not only demonstrate best practices in design and functionality but also embody the essential qualities of trustworthiness, expertise, and approachability that are vital in the accounting industry. Whether you’re a small local firm or a large multinational corporation, these handpicked examples will provide valuable insights and inspiration for creating or revamping your website’s homepage.


    We can go on in theory about what makes a homepage great and even a checklist of making sure your website is ready for converting visitors into clients, but showing you these great examples will have you excited about your own homepage makeover for your accounting firm!

    1. Kinney & Associates

    Clean and simple, they know exactly what their clients are most likely to look for and highlighting which service they want to focus on. Instead of focusing on making their logo as large as possible, they’re communicating their services clearly.

    2. Azure Group

    Creative touch with choice of photo to communicate security and trust. Instead of showing stereotypical images of accounting and business, they want to communicate the idea of collaboration and teamwork. They have also neatly arranged key aspects of their business so that people can learn more about them. Included in this design is a clear show of reviews from their happy clients to further reinforce that trust.

    3. Abacai

    Easily one of our favorites from the list of top-performing accounting websites, Abacai has a beautiful fluid design that allows elements in the website to easily adapt to different screen sizes without losing its branding and beautiful flow. This is a homepage that clearly know what their readers are searching for and conveniently lays out these options for readers to explore.

    4. Acuity

    Acuity’s design may not look that much and really focuses on maintaining a sense of simplicity but it wins in the aspect of providing channels of communication. All throughout the homepage are several options to reach out or communicate to the company.

    Don’t want to do it via email or chat? They even clearly place a calendar opportunity to schedule an appointment! No challenges in getting in touch with them, this is what any company website should do.

    5. Solomon & Hardwick

    Beautiful choice of imagery, simple message with a very profound impact on emotions; their website is one that tries to step out of the “boring” image of an accounting firm and one that feels like you’ll be happy working with. Just by a simple scroll you already get the idea of what services they offer and even multiple channels you can reach them in.


    Design and Intent

    A lot companies want to design a website for the sake of having a website. Sometimes they focus instead of blowing up their brand image and lose the whole point of why people go visit their site in the first place. You should always focus on what adds value to readers to be able to give them the best experience they can have when visiting their website and in return, they can become your clients!

    Is your website having issues with client acquisition? Are clients struggling to navigate your website? Maybe you don’t really need a full overhaul, maybe all you need is a homepage makeover! Click HERE to learn more about how to get a FREE homepage makeover so you too can become a top performing accounting website.

    Johnn Mendoza

    Johnn is a bird lover, freediver, and bookworm. He has been blogging since 2005 and enjoys learning about new technologies that helps society progress.

    Also from the Pros...

    Are your blogs making money?

    Optimizing a Blog For Conversions (So it Can Make You $$)

    Conversions are an important topic because a lot of people spend a lot of time and energy trying to optimize for search and then leave a lot of possible conversions on the table.
    Read More

    Changing the Way We Think About SEO (Now That Google is 20 Years Old)

    Now that Google is over 20 years old, it's helpful for us to sit down and really rethink some of our SEO expectations.
    Read More

    The Trade-Off Triangle of Web Development (Or, Why You Can’t Get Everything You Want)

    The Trade-Off Triangle addresses what you can expect to get from a web developer and understanding this concept will save a lot of time and money in the future.
    Read More

    How To Create the Perfect Content Brief (And Create Better Content!)

    A lot of time can be spent (aka wasted) trying to figure out what your content should say, how it should feel, and what message should come across in your blog or website. Unless you use a Content Brief.
    Read More
    8 steps to win marketing

    Give Your Marketing Plan More Bang For Its Buck In 8 Steps

    To help you on the road to a profitable marketing plan, we’ve created a simple 8-step process to get you started.
    Read More

    Is Your Slow Website Jacking Up Your Advertising Costs?

    High Click-through-Rates + Low Landing Page Views = Site too Slow.
    Read More
    Comic - SEO is Magic

    Google’s Mobile-First Index: What Business Owners Need to Know

    Google's shift to the mobile-first index will be complete in March 2021. Here's what business owners need to know.
    Read More

    How To Move Poor-Selling Products On Your Store (3 Easy Tips)

    Slow-moving stock takes up valuable space in your warehouse, and you’re not seeing any return for the money you’ve invested in it. It will happen to every retailer at some point, but it’s important to find ways to get these products out the door and learn from your mistakes.
    Read More