Episode
How To Make A Super Website Homepage Design?
Website Homepage Design is your first page and it occupies a central role in your visitors journey. It leads them to all your other pages.
Why is your Website Homepage Design so important?
To start with, your website homepage is the most vital page of all.
It is your first page and it occupies a central role in your visitor´s journey. Typically, it is the hub that leads to all the other pages on your website.
How do you build a Super Homepage?
If you want your Website Homepage design to be transformed into a Super Homepage, it should include
- Clarity on what your core offer should be to visitors
- Visitors should be channeled to the right content
- An ultimate lead to Conversion
1. Clarity on what your Website Homepage should be
Think of your Website Homepage as your front door. It should be appealing to your visitors, regardless of where they are in the funnel.
So, its number one goal is to make sure that it helps a visitor who shows up, know exactly where they need to go next.
What does this mean?
At the very beginning, you’ve got to clearly state your strongest core offer.
Why?
Because that is the one thing that everybody visiting your website homepage is going to see first. So, that is going to be your ‘hey, here’s who we are and, here is what we can do for you!’.
And how are you going to do that?
By spending some good quality time creating content that describes and explains who you are very well. This will improve the user experience of your super homepage.
Your content should grab your visitor’s attention, elicit their interest, and compel them to take action. Thus, the importance of adding a strong call to action.
It’s this call to action that will then lead your prospects to the highest value next page based on who they are and what they need. To achieve this, it is important to figure out where your visitor wants to go next based on their journey.
Need help on how to move your website visitors from one stage of their purchase journey onto the next?
The Website Homepage design is the top of the funnel, routing people deeper into the website and closer to their goals. Using icons, pictures, or copywriting can be helpful.
2. Channel visitors to the right content
if you’re a service-based business, you might do the funneling based on the number of services offered, and so you would want to have your service sections, like:
- What are you looking for?
- How can we help you? etc.
Why the need for a funnel?
With the right funnel, your website can provide visitors with the information they need or want.
For example, let’s say you sell different products, funneling lets you display them in their respective categories so people can read more about them.
3. Leading to conversion as the end game
A great Website Homepage design that is bound to boost your business growth ought to be organized in such a way that it does a little bit of selling as well. This should be the highest level selling.
How are you going to achieve that?
By making use of compelling testimonials on your website homepage, compelling Google reviews or Trust pilot reviews, or the review mechanism of your preference.
If you are a content provider, links to your blogs are good. So, ultimately think of your website homepage as a beautiful index, designed to help your visitors get a little bit deeper into your website.
Key notes to remember about your Super Website Homepage Design:
- Make sure you’re clear on what your homepage should be. It should clearly and swiftly describe your business, and what you’ve got to offer should speak to the needs of your website visitors.
- The essence of your homepage is to help your visitors get into the next page as quickly as possible, so that it can start to do the heavier lifting of converting, selling, educating and everything else that you need that person to do.
- To increase conversions, use testimonials as social proof. Maybe even some high level expert explanation videos that really featured the company’s overall value proposition can also help. However, it shouldn’t be too cluttered.
