Expert Connexions Episode 2: How to Take Safe Risks with Your Marketing
We’ve all heard the saying — no risk, no reward. But easier said than done! The pandemic is an example of a pure risk no one could control — like a tornado or flood. Other risks — operational, financial, or strategic — come with some big decisions to weigh.
Also from the Pros...
Tip #15: Use Call-To-Action Items Effectively
In person, or online- you've got to ask for the sale. When it comes to your website, it's all about call-to-action items. Learn how to use CTAs for more conversions!...
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SEO vs. SEM – A SMB Survival Guide for 2018
SEO vs SEM: Both Search engine marketing (SEM) and search engine optimization (SEO) are important tools available to help small businesses grow...
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Tip #14: Use Proper Keyword Placement
Sure, you know to use keywords in your on-page SEO. But WHERE? We talk about the importance of text, headers, URL, and image alt tags as keyword destinations...
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Tip #13: Use A Content Delivery Network (CDN)
Slow sites are penalized in rankings. Pages that load too slowly have high bounce rates. But a CDN can help your data load faster!...
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Tip #12: Choose The Right Image File Type For Speed
Images are notorious for slowing your site down, but a well-placed image can keep your audience engaged. What to do? Pick the right file type!...
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Tip #11: Use Compression To Your Website's Advantage
You want to keep your site's visitors? You need to keep it fast. Learn how to keep your page speeds up, your bounce rates down, and retain your website's traffic with compression!...
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Tip #10: Use Compelling Images
Is your content chunky and hard to skim? Do your pages feel bland or off-brand? Use images to break up your page to make it easier to read and really...
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Tip #9: Use A Clear Content Hierarchy
You may have amazing content- but can your site’s visitors find what they need? This week’s tip: develop and employ a clear content hierarchy…
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