Website Analytics

Chief Web Pro Jesse Flores discusses website analytics on The Morning Blend.

Table of Contents
    Add a header to begin generating the table of contents

    Speaker 1 (00:05):

    [Inaudible].

    Bob (00:06):

    Jesse Flores, Chief Web Pro from SuperWebPros joins us. Good morning.

    Jesse (00:10):

    Good morning. How are y’all?

    Mary (00:11):

    We are great. I want to talk about something we haven’t discussed before with you on the Blend, website analytics.

    Jesse (00:17):

    Oh, I love that topic.

    Mary (00:18):

    What are they, what are they good for?

    Jesse (00:20):

    Absolutely everything. You know, the biggest thing that we use them for is to answer questions. So people come to us all the time with questions. How do I know if my marketing or my website is generating a return? That’s usually the overarching question. Well, there’s a whole lot of other questions. Well, I don’t know. You tell me like how many people are coming to your website? Where are they coming from? Are they converting, are they, I mean, are they buying, are they becoming leads? Good analytics help you to answer all those questions and more and in order for you to figure out, is what you’re investing in marketing effective and is it being successful or if it’s not being successful, where do you start to look to make it successful?

    Mary (01:00):

    Wow. I actually understood that, it makes so much sense.

    Bob (01:04):

    What types of website metrics should a person track?

    Jesse (01:08):

    You know, there’s really four that we look at, right? At least I break them down into four groups. The first is user metrics, and this tells us who, who’s coming where are they coming from? Are they the demographic that you want to be targeting? The second is behavior metrics. When they get to your website, what are they doing? How long are they on your page? Where are they visiting? Are they then converting, which we’ll get into that as a next step. Acquisition metrics is the third type. Where are they coming from? Is it organic search? Are they coming through referral partners, your email campaigns, social media? The fourth type is your conversion metrics. So, are they buyingwhat are they buying? Are they turning into leads? On which pages, which campaigns? And so by breaking it down to these four different segments your users, the behavior where they’re coming from and what they’re doing, you’re able to start to really get a nice picture of the performance of not only your website, but any other marketing you might be investing in.

    Mary (02:09):

    Real quickly, is there a holy grail metric that explains everything?

    Jesse (02:14):

    I wish that there were. The reality is that these all need to be looked at in, in context. You know, I think if there is there is no one metric that you can look at, but I think if you’re looking at those four together I think that’s when you find yourself in a position to really ask and answer the right questions. If I could just give a quick example. We’ve got this one customer, I’ll put a screenshot up here and this will just give you an overview of what these kinds of things are great for. Over the last couple of months, you’ll see that there’s some spikes in their traffic and some spikes in conversions and say, well, why is that happening? Well, and if you look down, you say, well, it’s because of this thing called referral and what’s going on there?

    Mary (02:58):

    So much to learn, I love it.

    Jesse Flores

    Jesse is the Chief Web Pro at SuperWebPros. When he's not trying to see the future, you can find him in quiet contemplation, spending time with his family, or finding an excuse to be outside (in good weather).

    Also from the Pros...

    80s comic depicting a broken car on the highway towards 2025

    5 Things You Need to Do for Your Website Before 2025

    The year is about to end and this is important for ANYONE who owns a website. The whole point of having a website is so you can take advantage of that massive customer pool online. You want a chunk off that digital marketplace.   With your business online, that means more sales right?Sad to say, it’s...
    Read More
    one click ai

    OneClick AI: This App Can Solve Business Problems in One Click!

    The buzz around AI is louder than ever, but for many small business owners, harnessing its power still feels like navigating a maze blindfolded. Enter OneClick AI, the game-changing platform designed to take the guesswork out of AI. Imagine solving your biggest business challenges with a single click — no technical expertise required, just results you can rely on. It’s AI made simple, secure, and tailored for businesses like yours.
    Read More
    An 80s-style comic scene in a vibrant office environment during regular hours. A man with a mix of curiosity and skepticism observes an androgynous robot extending a hand for a handshake. The robot represents ChatGPT, displaying an excited and helpful demeanor. The office setting includes retro desks, computers, and paperwork, capturing an atmosphere of curiosity and innovation.

    5 Things I Wish I Knew Before I Used ChatGPT

    When I first heard about ChatGPT, I was curious. Could an AI really handle creative work as well as a person? Could it even be better? I thought, if machines don’t make human errors, maybe ChatGPT could offer a flawless experience. I quickly learned that ChatGPT is a bit more nuanced. Here are five things...
    Read More
    devil representing ai leaning over an innocent guy's shoulder doing seo on a computer

    4 Ways AI Can RUIN your SEO

    As part of a web development team, we’re always hunting for the latest tech to up our game. Obviously, AI has made its way into our workflow, and honestly, it’s been a game-changer in a lot of ways. But let me tell you—if I wasn’t keeping a close eye on everything our automations were pumping...
    Read More

    5 Landscaping Company Homepage Designs That Make You Dream of Paradise!

    Discover how these 5 landscaping company homepages captivate visitors with easy navigation, and engaging content, inspiring more bookings.
    Read More

    5 Manufacturing Company Homepage Designs That Need Re-Manufacturing (The Last One’s Unbelievably Hilarious)

    Discover crucial insights on B2B website design flaws from manufacturing companies, emphasizing the importance of client engagement.
    Read More

    5 Manufacturing Company Homepage Designs That Demonstrate Excellence

    Explore 5 manufacturing company homepages excelling in efficiency and engagement, setting high standards for B2B online interactions.
    Read More

    5 Pest Control Company Homepages That Exterminate Their Chances of Getting New Clients

    Avoid common pitfalls in pest control website design with insights on optimizing for engagement, mobile responsiveness, and clear information.
    Read More