Tip #7: Site Pages vs Landing Pages

Site pages exist to inform. Landing pages exist to convert. Make sure you're using both effectively in order to drive meaningful traffic to your site, and grow your business!..

The Main Idea

Site pages exist to inform. The best landing pages exist to convert. Make sure you’re using both effectively in order to drive meaningful traffic to your site, and grow your business!

Duke Kimball

Duke writes words, good. When he's not crafting content for The Pros, he's crafting stories, enjoying craft beer, or gourmet coffee. He is Portlandia.

Also from the Pros...

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Too Many Customers? Use A Website To Streamline Your Small Business Operations.

Websites are necessary for marketing. But they can do so much more to grow your profits.
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Tip #20: Start A Business Blog

Want more organic traffic to your small business site? How about more leads for your business? Get a bigger SEO Footprint for your site with an SEO friendly business blog...
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Website Analytics

Chief Web Pro Jesse Flores discusses website analytics on The Morning Blend.
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Tip #19: Understand Your Bounce Rate

You see it in your web analytics: Bounce Rate. But what does it mean? Do you want it high or low? And how does it relate to the time visitors spend on your site?We discuss Bounce Rate & Dwell Time on this Website Home Improvement Tip!...
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Web Analytics 101: A Primer for Small Business

How successful is your marketing? Here's how to start answering that question correctly.
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Tip #18: Keep Your Tap Targets On Target!

Ever tap the wrong button on a mobile device? Did getting sent to the wrong page send you into a fit of frustration? You just experienced crowded tap targets...
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Tip #17: Know The Difference Between SEO & SEM

SEO? SEM? SERP? PPC? There's a lot of letters involved in Search Engine Marketing. Let’s untangle the letters and talk marketing with search engines using SEO & SEM...
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Tip #16: Verify Your 3rd Party Plugins

3rd Party Plugins: Should you pay for them? Are they leaving your site open to attack? Should you use them at all? Check out our Website Home Improvement Tip for the answers!...
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