Tip #7: Site Pages vs Landing Pages

Site pages exist to inform. Landing pages exist to convert. Make sure you're using both effectively in order to drive meaningful traffic to your site, and grow your business!..

Duke Kimball|

The Main Idea

Site pages exist to inform. The best landing pages exist to convert. Make sure you’re using both effectively in order to drive meaningful traffic to your site, and grow your business!

Duke Kimball

Duke writes words, good. When he's not crafting content for The Pros, he's crafting stories, enjoying craft beer, or gourmet coffee. He is Portlandia.

Also from the Pros...

Is Brand Storytelling Similar To Marketing?

Brand storytelling is an aspect of marketing. In this guest post from Dominic de Souza, we talk about the importance of telling your story digitally...
Read More →
HIT Template - Square (30)

Tip #15: Use Call-To-Action Items Effectively

In person, or online- you've got to ask for the sale. When it comes to your website, it's all about call-to-action items. Learn how to use CTAs for more conversions!...
Read More →

SEO vs. SEM – A SMB Survival Guide for 2018

SEO vs SEM: Both Search engine marketing (SEM) and search engine optimization (SEO) are important tools available to help small businesses grow...
Read More →
HIT Template - Square (31)

Tip #14: Use Proper Keyword Placement

Sure, you know to use keywords in your on-page SEO. But WHERE? We talk about the importance of text, headers, URL, and image alt tags as keyword destinations...
Read More →
HIT Template - Square (32)

Tip #13: Use A Content Delivery Network (CDN)

Slow sites are penalized in rankings. Pages that load too slowly have high bounce rates. But a CDN can help your data load faster!...
Read More →
HIT Template - Square (33)

Tip #12: Choose The Right Image File Type For Speed

Images are notorious for slowing your site down, but a well-placed image can keep your audience engaged. What to do? Pick the right file type!...
Read More →
HIT Template - Square (34)

Tip #11: Use Compression To Your Website's Advantage

You want to keep your site's visitors? You need to keep it fast. Learn how to keep your page speeds up, your bounce rates down, and retain your website's traffic with compression!...
Read More →
HIT Template - Square (13)

Tip #10: Use Compelling Images

Is your content chunky and hard to skim? Do your pages feel bland or off-brand? Use images to break up your page to make it easier to read and really...
Read More →