Tip #7: Site Pages vs Landing Pages

Site pages exist to inform. Landing pages exist to convert. Make sure you're using both effectively in order to drive meaningful traffic to your site, and grow your business!..

Duke Kimball|

The Main Idea

Site pages exist to inform. The best landing pages exist to convert. Make sure you’re using both effectively in order to drive meaningful traffic to your site, and grow your business!

Duke Kimball

Duke writes words, good. When he's not crafting content for The Pros, he's crafting stories, enjoying craft beer, or gourmet coffee. He is Portlandia.

Also from the Pros...

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Tip #9: Use A Clear Content Hierarchy

You may have amazing content- but can your site’s visitors find what they need? This week’s tip: develop and employ a clear content hierarchy…
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man sitting on floor writing on computer with SuperWebPros Logo and text: “3 Reasons Why Businesses Don’t Blog, Even Though They Know They Should”

3 Reasons Why Businesses Don’t Blog (Even Though They Know They Should)

If content marketing is so huge, why don’t we see more small business blogs? Check out the 3 reasons why companies don't start a business blog...
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Tip #8: SEO Isn't JUST About Keywords

When you think SEO, you probably think about keywords. While choosing the right keywords can be an important element in a good search engine optimization strategy, it isn't the only...
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Your Business Website Needs A Blog. Here Are 5 Reasons Why.

Your Business Website Needs A Blog. Here Are 5 Reasons Why.

Yes, you need a blog. Well, if you care about these 5 things. (You do!)
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Two computers in the dark with SuperWebPros logo and text: Website vs Web Application: Whats the Difference, Anyway?

What’s The Difference Between A Website And A Web Application, Really?

Website Vs Web Application: what’s the real difference? It all comes down to whether it functions to inform or to interact… and, of course, how we choose to define a website altogether...
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Tip #6: Make Your Content Skimmable

Your business website isn't a novel. Don't bog your visitors down with unwieldy chunks of text: give them compelling content that they can understand by skimming...
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Tip #5: Put Search On Your Site

You're not a mind reader. It's impossible to know what precisely brought a visitor to your website, or to know what they came there for. That's why it's important to...
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Tip #4: Use Lead Magnets

Lead Magnets are all about a simple principle: you have to give to get. If you want your customer to provide something of value to you, make sure you're able...
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