Homeowners research before they call. Roofster answers first.A branded AI that answers, guides, and earns the call.
Weather Vane Roofing holds Atlas Platinum status. Their old site wasn't showing it. We built Roofster, their branded AI assistant, deployed three task-specific agents, and redesigned the site to lead with credentials and let the AI close the gap between a researching homeowner and a booked inspection.
The problem
Homeowners choosing a roofer do not call the first result they see. They research: credentials, past work, product options, reviews. Weather Vane Roofing holds Atlas Platinum status, one of the most recognized credentials in the industry. Their website was not leading with it.
The shingles product page had a high bounce rate. Visitors came looking for specific product information and left without finding it. No product imagery, no package comparison, no clear path from "I am researching" to "I am ready to talk."
There was no branded AI presence on the site. Homeowners with questions had nowhere to go except a generic contact form, and questions that could have turned into booked inspections were going unanswered.
What we shipped
Phase 1 was a SmartSite install on their existing WordPress site, no full rebuild required. We built Roofster, Weather Vane's branded AI mascot, and deployed three task-specific agents: one for inspection questions, one for repair guidance, one for material and product selection. Short answers, direct next steps, live on the site in eight weeks.
Phase 2 (in progress) is targeting conversion. The shingles page is being rebuilt from the top down: Atlas Platinum branding and credentials moved above the fold, product imagery pulled from manufacturer materials, micro FAQs attached to each package so homeowners get answers inline without scrolling through paragraphs.
Roofster's UX got smarter too. Shorter first responses expand as the homeowner engages. Pre-populated questions on the shingles page give visitors a starting point instead of a blank prompt. A branded icon carries Roofster across every page, and a decluttered homepage puts the AI front and center.
How Roofster earns the call
An AI-first SmartSite that turns homeowner research into contractor trust, without replacing the existing WordPress site.
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Two phases. A SmartSite that earns the call.
Phase 1 put Roofster on the live site in weeks. Phase 2 is deepening the integration where it matters most.
SmartSite Launch
Roofster on the site. Fast.2025 · 8 weeks
The SmartSite plugin added an AI-first layer to their existing WordPress site without a full rebuild. We built Roofster, Weather Vane's branded mascot and AI assistant, then deployed three task-specific agents: one for inspection questions, one for repair guidance, and one for material and product selection. Each agent was scoped to answer one category of homeowner question with short, direct responses and a clear path to book an inspection. Live at weathervaneroofing.com within eight weeks.
Redesign Sprint
Credentials visible. Chatbot deeper.2026 · in progress
With Roofster live, we sat with the Weather Vane team to look at what the data was showing. The shingles page had a high bounce rate, and working together we mapped the gaps: no credentials above the fold, no product imagery, no way to find an answer without picking up the phone. The redesign is a collaborative sprint, not a handoff. Atlas Platinum status moved to the top. Product imagery from manufacturer materials. Micro FAQs per package. Roofster integrated with pre-populated questions so visitors have a clear starting point. Progressive disclosure keeps responses short and expands on follow-up. This is the part of a project we find most valuable: the site is live, real homeowners are using it, and we stay in the work with the client to see what is landing and what needs to shift.
This project followed our four-phase methodology. See how every project runs →
Built With
WordPress with the SmartSite plugin provides the AI-first layer without replacing the existing site. Three task-specific AI agents built around Weather Vane's content, credentials, and Atlas product data. The redesign sprint adds a rebuilt shingles page with Roofster integrated throughout and progressive disclosure chatbot UX.
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